Dear Geoffrey,
Congratulations on achieving the elite status of Cadillac Master Dealer. You are one of only a few which have achieved this impressive distinction, demonstrating your strong passion for the Cadillac brand and your desire to bring a "Standard of the World" experience to our customers.
To earn your place among this elite group of Cadillac Dealers, you embraced the "Defining Moments" spirit and placed in the top of your group for cumulative Sales Excellence Index, met the Customer Satisfaction Index for Cadillac, scored 85 or higher for year-end Retail Sales Index, and achieved the Essential Brand Elements compliance by the end of the fourth quarter last year.
Each of those accomplishments is impressive on its own, but reaching all four of those goals requires commitment, skill and an unwavering focus on excellence. You are to be commended for this distinct achievement and your contribution to Cadillac's success now and in the future.
To showcase your accomplishment, you will receive the distinctive Cadillac Master Dealer Trophy and a personalized set of 500 business cards with a special notation citing your achievement.
In a highly competitive marketplace and crowded luxury market, your commitment to Cadillac has a tremendous positive impact on the entire organization.
Thank you for your continued support, and we wish you the best in 2011.
Sincerely,
Kurt McNeil
Vice President, Sales and Service
Don Butler,
Vice President, Marketing
Ed Peper,
General Sales Manager
